The origin story

How Bitch Brain started.

From a joke between two friends to a weird little idea that would not go away.

The line that started it

The joke

Two sleepy friends were laughing about the deeply unfair moment when a perfectly good dream gets cancelled and a brain decides it is time to be awake.

“Like noooo, let me dream, Bitch Brain.”

It was just a private joke. Then somebody said it should be a poster.

An anonymised illustrated chat between two friends where the phrase let me dream Bitch Brain becomes a joke and a poster idea.
An anonymised recreation of the original exchange. No names, just the line that stuck.

The joke gets louder

The poster laugh

The throwaway line went into ChatGPT and came back as an absurd, overproduced sleep emergency: neon lightning, airborne sheep, a furious alarm clock and a smug pink brain pressing the button.

It was made for a laugh. The problem was that it felt like the beginning of something.

A loud neon comic poster showing Bitch Brain interrupting sleep at 3:33 AM amid flying sheep, lightning and a terrified sleeper.
The first poster: much too dramatic for the situation, which was exactly why it worked.

From screen to paper

The hand sketch

Then the generated chaos was redrawn by hand. Pencil lines replaced polish. Notes filled the margins. The joke began to develop characters, props, recurring gags and a visual language of its own.

The roughness mattered. This was the moment the poster stopped being an output and became source material.

A rough hand-drawn concept sketch on spiral-bound paper with Bitch Brain, a sleepless human, REM sheep, a 3:33 alarm and handwritten development notes.
A deliberately messy A4-style concept sketch: construction lines, notes, arrows and all.

The repeatable premise

The idea

A simple comic engine emerged: something normal happens, Bitch Brain assumes the worst, and The Girl has to survive the internal emergency.

That gave the project a cast, a short comic format, a running scoreboard and a tone that could be funny, relatable and a little dark without becoming cruel.

  • Recurring characters and familiar battles
  • Short, punchy, web-friendly comics
  • Human versus Bitch Brain, one point at a time
A colourful sticky-note concept board mapping the comic premise, main cast, episode structure, scoreboard, tone and visual style.
The joke organised into a comic system without sanding off the chaos.

Notebook to internet

The deployment

The idea got a repository, approved character assets, a comic pipeline and a home at bitchbrain.net. The first joke became the foundation for a series.

It was no longer just something two friends laughed about in a chat. It had been built, drawn, published and sent into the world.

Read comic #1
A visual progression from the Bitch Brain repository, to a hand-drawn comic, to the website and the bitchbrain.net launch artwork.
Build. Draw. Publish. Launch. Then do it again.

Still a joke. Now with infrastructure.

That is how Bitch Brain got admin access.